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There are some projects that come along and fill me with excitement. This month’s In Focus is just one of those projects.
I was thrilled when Rachael got in touch to book her brand shoot as well as organise some new photographs for her website.
With brand colours of purple, pink and cream, my first instinct was to shoot her photographs in a garden where we could incorporate plants and flowers, alongside a selection of carefully selected props. However, once I got to know Rachael a little better, I found out that supporting local businesses is a huge part of her passion and her work.
That’s why I contacted family-run garden centre Cowell’s in Woolsington, just outside Newcastle to see if they’d be happy with us using the garden centre for the shoot. That way, we’d have access to all the floral backdrops and props we could possibly want and promote another local business into the bargain – it was a win win.
The shoot took place on 8th July, when we were welcomed to Cowell’s by Sam and Martin. They gave us access to the entire centre before they opened to the public, later that morning.
If you haven’t visited Cowell’s – Wow! The whole centre is stunning. Beautifully presented with colour-coordinated displays of the most amazing blooms – perfect for our shoot.
The weather was kind to us too, starting out a little overcast but soon clearing up to be sunny and bright. This itself made the shoot much more interesting, creating a variety of natural lighting and shadow opportunities.
The garden furniture and stunning natural colours were the perfect backdrop for Rachael’s shoot and the beautifully painted sheds, ornaments and decorations really helped to make the brand shoot special.
There was such fun to be had in the editing process. I played around with the lighting and colours to ensure consistency throughout the images so they could be used across Rachael’s social media and website while remaining recognisable as Little Flowers by Sligo.
The final part of my process is the handover. I’m always both nervous and excited for this part, especially with a new client. I use Shootproof galleries to share my work with clients – it’s such a user-friendly platform and enables my clients to click through to a gallery of their new images to review. Rachael was able to choose her favourite images to download and start using immediately.
I loved this brand shoot and can’t wait to see the images pop up on Rachael’s social media and websites soon.
I hope you’ve enjoyed this little snapshot of my brand shoot process. For information about booking your own branding package, visit my website.
Lauren
Guest blog written by imani @ The Colour Nest. The blog explores the use of colour, props and
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